There was a time when a product or service launch event used to be attended by many guests and journalists in a large auditorium. But in the times of the COVID pandemic, we all observed the power of digitalisation and how the internet empowered companies. In current times, when companies observe the possibility of launching their products online. They relied upon to continue this till now and seeing a bigger reach than the traditional method.
There are many examples which simply show the advantages and power of launching your product virtually. Here are the top advantages of having a product launched in a virtual product launch event.
Better Global Reach
With the advent of the online virtual launch platform, worldwide audiences are served without limitations. For in-person events, companies usually spend an enormous amount of time and effort to attract influential people and potential customers to their sites. In the case of virtual launches, influential people can launch campaigns for their products in line with the brand’s launch on their platforms.
In the Covid-19 pandemic, we have observed companies such as Apple, Google, and even automobile manufacturers like Honda and Fiat held their summits on the internet. This was not just a way to ensure that they did not waste many resources; however, it also provided an opportunity to advertise their products through media reviewers and influencers in order to reach people across the globe without having to host in-person events.
The Brand is Now Omnipresent
Nowadays, companies are not just limited to brick-and-mortar shops but on multiple channels, including online stores. With the online and e-commerce platforms, the world has two parallel markets. One is from the ease of our homes and the other we all know.
In general, consumers of final products can reap the advantages of launching their campaigns for their products virtually everywhere on social media, instead of relying on the traditional method of promoting the product.
Due to the rising popularity of smartphones in the hands of consumers, the use of social media, as well as content consumption platforms, is rising. If you’re planning to introduce a brand new product on the market, your campaign must be able to reach the masses in a similar way to boost sales.
Multilingual and Regional Coverage
If a brand hosts a virtual product launch event, they are able to bypass the limitations of regions and languages. By selecting the appropriate channel, brands are able to connect with people from any region and in any field to gain more views.
Additionally, micro-influencers are growing in popularity these days due to their higher engagement rates than big influencers or celebrities. Because micro-influencers constantly communicate with their followers and convert more people to their brand, their conversion rates increase. Therefore, selecting the right influencers to launch your products online is sensible.
Increased Conversion and Sales
Through online brand launch platforms that involve social media or live streaming, companies will be able to obtain data on their campaign’s actual reach and engagement rates, as well as conversions across all channels and more. This isn’t possible in traditional advertising campaigns. Also, to a greater extent, it is proven that virtual brand launch services that offer a lot of customisation and value-added things in the event are necessary to personalise the event.
Virtual events have lots of potentials as at the same time you can launch the event to many demographics, time-zones and make people order the product directly from the internet.
Social Media Marketing
Well, anything can be put on social media platforms, but for traditional events, we can only add a glimpse, whereas in the virtual product launch event it is quite easier to put the whole video, a glimpse, and teasers on various social media channels. We all live in a digital era, so using these platforms where the majority of people are actively present can help in attracting public attention to your brand or product.
This will only be effective if you are able to make them your customers or clients. Also, by involving social media influencers in the story of your product development team and guiding the story, you will get the greatest outcomes.
Design the Virtual Event
It is necessary to completely design the components of your virtual event by involving virtual brand launch services. Same as the offline event, it is important to arrange and design the branding components of virtual events too. Many big brands introduce their brand ambassador for launching the products. What you can do here is involve influencers in the creation of the product. Users will be more inclined to get involved with it. When you think of the multi-level marketing model, influencers could be able to make more influencers available through the platform too.
For instance, when early influencers begin making money from new products, they will generate more interest and get more influencers involved in making the campaigns better for brands and also help the brands develop. So, having influencers in the creation process can be an additional benefit to getting even more market exposure.
Overcome all Limitations
With a greater reach as well as engagements, conversions, and targeted demographics than traditional launches of products, a launch using influencers could overcome all barriers for brands. Even if a company is a small-scale, homegrown company or a multinational business, they would both benefit from online product launch software. The endless customisation options, the variety of activities, the introduction of the metaverse and a lot of others are advantages.
The benefits can’t be ignored. If you choose the right virtual brand launch services provider for your event, the opportunity to host a good event with lots of conversions and engagement is easy. A virtual event platform allows users to connect with your company via a small mobile screen or via live streaming platforms. The advantages of launching your product virtually will definitely break the stereotypes of a traditional launch. Try a virtual event platform for your next product launch to achieve all of the above.